Where To Invest In SEO For Maximum Impact
A successful SEO strategy can reap numerous rewards for your brand. Learn how to invest in SEO and add this critical tool to your marketing mix.
SEO Series | The Evolving Search Landscape of 2023, from E-E-A-T to AI
Learn about the biggest changes to SEO over the last year, including the EEAT update and the growth of AI search and generative AI, and hear how these changes are impacting B2B engineering companies like yours.
For part one of this two-part series on SEO for technical, B2B companies, we’re joined by Lily Ray, Senior Director of SEO and Head of Organic Research at Amsive Digital. Lily has spent the last 11 years in agencies, focused on SEO and organic research across many industries, and she brings a wealth of experience to our episode today.
Google has been in a period of rapid evolution, with multiple core updates released over the last few years. The biggest update, E-E-A-T, has changed the search landscape, prioritizing experience, expertise, authority and trustworthiness of websites and individual authors alongside other, long standing ranking factors. Lily cites how she’s seeing E-E-A-T and other core updates impact client sites, as well as how businesses can find success in organic search by focusing on user experience first and foremost.
If the frequent shifts in Google’s algorithm weren’t enough, we also have the rapid adoption of AI changing how people search for and create content. After spending months testing ChatGPT and AI search engines, Lily has takeaways on the smart, responsible ways of using these tools, and why it’s dangerous to use the tools without a firm understanding of how they work and what they do and do not do. She also shares how she’s using this new toolset to create efficiencies in info sourcing and content reuse, to augment rather than replace current processes.
TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.
TREW’s website: www.trewmarketing.com
Creating the Right SEO Strategy for Maximum Impact, Feat. David Finberg | Freestyle Friday
About This Episode:
David Finberg has been building websites since the age of 9 and he decided to go all-in on the digital marketing industry in 2015 when he founded Peaks Digital Marketing. Since then, he’s generated tens of millions of dollars in revenue and has a passion for growing small businesses and corporations through data-driven ROI-centered strategies. He found creativity lies at the heart of this SEO and SEM innovator. As a “Digital Sherpa” for his clients, he helps guide them on the best online path for the success of their business. He defines success as doing what you want to do and making an impact in the lives of others.
Find out more about David at:
Peak Digital Marketing – www.peaksdigitalmarketing.com
Twitter – https://twitter.com/davidafinberg/
Facebook – https://www.facebook.com/DavidFinbergSEOexpert/
Instagram – https://www.instagram.com/davidafinberg/
Linkedin – https://www.linkedin.com/in/davidfinbe
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Subtitle 1: “Boost Your YouTube Video Ranking with Effective Subtitles”
Subtitle 2: “Improve SEO and Reach a Wider Audience with Accurate Subtitles”
Subtitle 3: “Captivate Viewers and Increase Engagement with Professionally Crafted Subtitles”
Subtitle 4: “Accessible Content for All: Enhancing User Experience through Subtitles”
Subtitle 5: “Unleash the Power of Subtitles: Elevate Your YouTube Channel’s Visibility”
Subtitle 6: “From Captions to Clicks: How Subtitles Can Drive More Traffic to Your Videos”
Subtitle 7: “The Hidden SEO Tool: Utilizing Subtitles to Skyrocket Your YouTube Video Ranking”
Subtitle 8: “Winning the Algorithm Game: Mastering Subtitles for Improved YouTube Search Results”
Subtitle 9: “Subtitles: The Key to Unlocking YouTube Success and Viewer Retention”
Subtitle 10: “Master the Art of Subtitles: Strategies for Higher YouTube Video Rankings”
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Subtitle Best Practices
Subtitle Tips and Tricks
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