Google Featured Snippets: A 2020 SEO Guide


Google Featured Snippets: A 2020 SEO Guide

Google's various updates to featured snippets have affected which content is selected and how the snippets appear in the search results. Learn more here.

How to Find and Steal Google Featured Snippets [AMS-08]

In this video, Joshua Hardwick introduces three actionable ways to find (and steal) Google featured snippets in the SERPs.

Here are the three strategies covered in this video:

– find owned featured snippets (then optimize them for more clicks)
– find low-hanging featured snippet opportunities (then STEAL them)
– find competitor-owned featured snippets (then STEAL those, too!)

If you’re unsure as to what a “featured snippet” is, try Googling something like “how to make pizza dough.” This will return a bunch of results, with a “featured snippet” in the top position.

Featured snippets show up in different forms. A few common examples include answer boxes, quick answers, and sometimes even calculators.

You can identify a featured snippet because it will provide an answer to your query directly in the search results. It also sits in a neat box at the top of Google search results which stands out from the rest of the organic search results.

Because featured snippets pull information from third-party websites (and send traffic to the featured website), it’s worth trying to “claim” featured snippets for relevant, popular terms.

Learn more in our full post on the Ahrefs Blog and download the template used in the video below.

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How to Get a Featured Snippet on Google! BIG for SEO!

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How To Get Featured Snippets on Google [2023]

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Featured snippets are a design format used by Google in their search results to provide the answer to searches with the search results. They’re brilliant for website visibility, and in this video, we’ll explain how to get featured snippets for yourself ——— get your free website review @

00:00 What is a Featured Snippet?
00:45 How many types of Featured Snippet are there?
01:10 Why you should care about Featured Snippets
03:02 Should we be worried about Featured Snippets?
How To Get Featured Snippets
03:57 Step 1 – Focus on questions
06:00 Step 2 – Plan and create your content
07:00 Step 3 – Format your content correctly
09:04 Step 4 – Use images in your content
09:40 Step 5 – Markup your content
10:20 Video recap

Featured Snippets are the boxed answers you see at the top of Google for some searches, normally informational searches. If you search for “what is a stocks and shares isa” then you’ll get a text-box with the answer. If you search for “how to tie a tie” then you’ll see a video Featured Snippet. When you search for “best live casinos” then you’ll get a table Featured Snippet which lists the details for each casino.

Owning the website which features in the Featured Snippet position is highly beneficial as you’ll have more visibility than the other websites linked beneath it due to the space the Featured Snippet takes up. It makes it more likely that you website will be clicked on, but (depending on the completeness of the answer) it may mean that people read the answer and don’t visit your website.

Given the upsides and downsides, it’s best to make sure your website features in the Featured Snippet rather than your competitor, so fighting for the Featured Snippets your related search queries have is paramount and should be a priority in your search marketing strategy.


[Video referenced] How To Outrank High Authority Websites and Get Featured Snippets (podcast)

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How to get featured snippets using Google Docs

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Learn how to get the featured snippet using Google predictive text (Smart Compose). This is only available to Google Docs Workspace users, so if you don’t have Workspace, you can use Gmail instead.

To get the bold words, copy the second script on this page:


1) Go to this link:

2) copy the script and create a bookmarklet (bookmark any site, copy the script beneath “google-organic-bold.js” and replace the bookmark’s URL field with script you copied (beneath “google-organic-bold.js”).

3) Make a bookmark (any page) and replace the URL field with that script (google-organic-bold.js).

4) Paste those into a Google doc. or a Gmail compose window.

5) Start writing the snippet and try to let Google guide you. Try to let Google complete as much of the snippet as you can.

The idea is that if a sentence makes good semantic sense to Google, it makes sense for Google to rank it in the featured snippet!

Additional Tips for writing the snippet:

Repeat back the query, e.g. “how can you get get featured snippets” answer: “you can get featured snippets by…”

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