Google Answers Question About Passages SEO


Google Answers Question About Passages SEO

Google's John Mueller answered a question about search optimizing web pages for Google's new passages ranking algorithm.

Google Passages – What They Are & What They Are Not

Now that Google has officially announced Passages, questions abound about what they are and how we can optimize for them. There was some initial confusion about if they were indexed, or if they were just a new type of ranking. Our team of experts is hear to ask the important questions, and find out what we need to know. The amazing Bartoz Goralewicz will lead a discussion with Martin Splitt, Tomek Rudzki and Cindy Krum, all to understand what Google Passages are and what they are not.

Martin from Google will explain what he can about how Passages work, and how SEO’s should think about them in their strategy. Tomek, well known for his brilliant articles and research on Google indexing will ask questions about how Google finds and stores passages in their index; Cindy Krum, well known for her discussion of Fraggles in SEO, which seem a lot like Passages, will ask questions about how Passages relate to Google’s understanding of entities and the topic layer, and how they might be used in the future. It is sure to be a lively, informative and entertaining discussion that you won’t want to miss!

Bartoz Goralewicz is the founder & CEO of Onely (, a technical SEO tool and service provider. Bartosz is active on Twitter at

Other guests can be found on Twitter as well :
– Martin Splitt –
– Tomek Rudzki –
– Cindy Krum –

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#googlemybusiness #gmbseo #localseo

Google my business is one of the most powerful free marketing tools that local businesses can leverage in order to increase leads and sales.

Today we talk about the step-by-step process of Google My Business SEO and how you can dominate Google Maps and Rank #1 on Google. Local SEO is an important process to drive more local exposure on Google search and Google Maps.

#websiteaudit #googlemybusiness #googlemaps

Google My Business SEO is a free service that allows you to show up in Google Maps, the Google+ Local page, and Google search results. It’s also where potential customers can find your business information like hours of operation and contact information. If you’re not using this tool for your business yet, it might be time to get started! Here are some tips for getting the most out of your account:

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0:00 How do I add questions and answers to Google my business?
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3:15 Is Google News for free?
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Google Search Team Answers the Web’s Most Searched Questions | WIRED

Ben Gomes (VP, Search Engineering) and Chris Haire (Product Manager, Autocomplete) from Google’s search team take the WIRED Autocomplete Interview and answers the Internet’s most searched questions about Google autocomplete and search.

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Google Search Team Answers the Web’s Most Searched Questions | WIRED

New Google SGE and How it Changes SEO

�� I just got my hands on the new Google SGE AI.

I used to be a PM on the Google Search team.

Here’s what’s new and how it changes SEO.

1. Google sources its answers from the top-ranking pages and then displays the classic blue links right below the AI answer. There are also still ads.

This means you should still try to rank high on Google. No changes here.

2. What’s interesting is HOW Google is using the top pages to generate its answer. Here’s the 3 things you’ll need to change about how you approach SEO:

a) �� As you can see in the image, Google is sourcing facts from the top pages. This means you should focus on covering new angles and adding unique opinions instead of rehashing what’s already on the other pages on the SERP to be picked up and cited by Google’s AI.

b)❓If you click on a source, you’ll see the text Google “read” highlighted in purple. Make it easy for Google to cite you. This means clear headings and direct answers. No waxing poetic. Google’s probably using semantic similarity, so a comprehensive FAQ might be a good move.

c) �� Frequency might matter. If a product is mentioned multiple times across pages, it has a higher chance of being featured in the AI response. You might want to invest in getting reviews and perspectives from others.

3/ Google is disintermediating every search.

The generated AI answers do a great job of answering simple questions with straightforward factual answers.

But Google’s answers are just an amalgamation of info on the top pages. People want opinions from people they trust. That’s why so many people append “reddit” at the end of their searches.

If your SEO strategy was glossary terms, you’re out of luck. If you were providing in-depth answers with opinions (mostly middle and bottom of funnel content), you’ll be ok. There’s no alpha in being the same as everyone else.

SEO is still as valuable as ever, but you’re going to need to adapt to the new world. SEO is going to require more thoughtful work. That’s good for the internet at large.

If you’re trying to make sense of SEO, subscribe. If you want to chat, email me at parthi at or check out our SEO optimization tools at where we’re actively thinking about the new world of SEO and helping companies like Ramp and Census navigate it.

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